Tender Notification for Market Survey

1. Introduction and Background:

The Central Arecanut and Cocoa Marketing and Processing Cooperative Ltd (THE CAMPCO LTD.), a leading multi-state cooperative, is seeking to engage a reputed and experienced Market Research Agency in the FMCG sector to conduct a comprehensive Market Survey.

The survey will focus on evaluating the performance and market position of CAMPCO’s Chocolate, Whole Black Pepper (Spices), and Consumer Packed Areca (Mouth Freshener) products. The findings from this survey will support strategic decisions regarding marketing, distribution, operational efficiencies, and future growth within the Chocolates, Mouth Freshener, and Spices industries.

2. Objective:

The primary objective of the Market Survey is to identify the gap between customers’ expectations and the actual market performance of CAMPCO products. The specific objectives are as follows:

  1. Assess how effectively CAMPCO products (Chocolates, Spices, and Mouth Freshener) have retained core customers based on taste and quality.
  2. Evaluate the effectiveness of CAMPCO’s packaging designs and their alignment with customer expectations.
  3. Analyze consumer preferences – whether customers prioritize taste, flavor, packaging, or other attributes.
  4. Measure the success of CAMPCO’s promotional schemes in boosting the Chocolate business.
  5. Analyze the performance of current distribution channels and identify areas for improvement.
  6. Evaluate the utilization of manpower across the CAMPCO products’ supply chain and operations.
  7. Identify opportunities for cost reduction in production, distribution, and marketing.
  8. Evaluate the effectiveness of CAMPCO’s advertising strategies.
  9. Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) based on demographic segmentation.
  10. Develop strategies to increase CAMPCO’s market share in regional markets and PAN India with an annual growth target aligned with the Chocolate industry in India.

3. Eligibility Criteria:

This tender is open to experienced market research firms and consultants. The basic eligibility requirements are:

✅ Minimum 10 years of proven experience in the FMCG sector, particularly in Chocolates, Biscuits, or Confectioneries.
✅ Prior experience in successfully completing Market Surveys for reputed FMCG companies in India.
✅ Preference will be given to agencies with experience in conducting surveys PAN India; if not, agencies with strong experience in Southern Indian states will be considered.
✅ Expertise in analyzing promotional schemes, distribution channels, advertising, and operational efficiencies.
✅ Strong capability in data analytics and providing actionable insights.
✅ Ability to conduct an in-depth demographic segmentation and SWOT analysis.
✅ Industry certifications (e.g., MRSI – Market Research Society of India) will be considered an advantage.
✅ The vendor must provide profiles of team members actively participating in the survey along with KYC details.

4. Submission Guidelines:

Interested vendors must submit the following documents:

  1. Technical Proposal – Detailing the methodology, timeline, and research approach.
  2. Financial Proposal – Including a detailed breakdown of costs.
  3. Company Profile – With case studies of similar market research projects.
  4. References – Client testimonials or references from previous projects.

Submission Deadline:

All proposals should be submitted via email to cmd1@campco.org by 28th March 2025.

5. Contact Information:

For any inquiries or clarifications, please contact:

We look forward to receiving your proposals and collaborating to gather valuable insights for strategic growth in the Chocolate, Mouth Freshener, and Spices industries.